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A new visual identity for new challenges
On February 25, 2019, Heuritech unveiled a new visual identity. New logo, new colors, new website: another chapter of our history is being written!
Une nouvelle identité visuelle pour de nouveaux défis
Heuritech a dévoilé une identité visuelle repensée. Nouveau logo, nouvelles couleurs, nouveau site : c’est un autre chapitre de notre histoire qui s’écrit !
A love declaration from consumers to brands: how Instagram uses love emojis
Emojis are our best partners when words are missing. For Valentine’s Day, Heuritech analyzed the most used emojis by consumers posting products on social media. The main feeling we got: love.
How did we help our client build the relevant offer on a popular trend?
The leopard print had been a hit trend for already 2 seasons and still a must-have. Our client was wondering if this trend would last until its next collection.
How a regional merchandiser adjusted its offer to avoid overstock on a declining trend?
The plaid coat had been a best-selling trend last winter. Our client was a regional merchandiser for a fast-fashion brand, he had to decide on the product assortment for his region during showroom buying
When Luxury teams up with Sportswear
Not a month goes by without a new collaboration between luxury houses and sports giants. Comparing 2016 and the last 12 months, the mentions of luxury and streetwear collaborations on Instagram have increased by 25% among influencers posts, according to Heuritech data.
The Digitally Native Vertical Brands on a mission: an inspiring quest for brands
By challenging conventional uses and filling the gaps, Digitally Native Vertical Brands (DNVBs) are setting up a specific business model. This new generation is mastering the whole supply chain and aims to fulfill an in-depth mission: changing the world for the better.
Brands & Products hashtags’ Ranking: how much you miss on Instagram
With social media, it has become crucial for brands to monitor their presence on Instagram. But tracking hashtags is fraught with problems such as pollution and missed products. Did you know that most of the brand miss 80% of their products on Instagram? Discover Heuritech’s study comparing 30 brands.
How our client launched a hit sneaker thanks to our trends analysis?
Our client wanted to have an overview of the sneakers market’s future bestsellers in order to understand which shoe type would drive the focus of the next collection.
How our client anticipated the commercial success of its new bags right after its Fashion Show?
For the 2019 Cruise show, our client was revealing 8 new bags on the runway and asked Heuritech to analyze which would be the most desirable for the collection release.
Sportwear : the non-binary manifesto of Gen Z
Kids born after 1995 succumbed to hoodies and other tracksuits. This new must-have seduces Gen Zers for their bold design, convenience and, most of all, their gender-fluid message.
Brands can’t ignore this new paradigm – many are launching gender-neutral items beyond solely feminization of masculine apparels.