How a regional merchandiser adjusted its offer to avoid overstock on a declining trend?
The plaid coat had been a best-selling trend last winter. Our client was a regional merchandiser for a fast-fashion brand, he had to decide on the product assortment for his region during showroom buying
Not a month goes by without a new collaboration between luxury houses and sports giants. Comparing 2016 and the last 12 months, the mentions of luxury and streetwear collaborations on Instagram have increased by 25% among influencers posts, according to Heuritech data.
The Digitally Native Vertical Brands on a mission: an inspiring quest for brands
By challenging conventional uses and filling the gaps, Digitally Native Vertical Brands (DNVBs) are setting up a specific business model. This new generation is mastering the whole supply chain and aims to fulfill an in-depth mission: changing the world for the better.
Brands & Products hashtags’ Ranking: how much you miss on Instagram
With social media, it has become crucial for brands to monitor their presence on Instagram. But tracking hashtags is fraught with problems such as pollution and missed products. Did you know that most of the brand miss 80% of their products on Instagram? Discover Heuritech’s study comparing 30 brands.
Kids born after 1995 succumbed to hoodies and other tracksuits. This new must-have seduces Gen Zers for their bold design, convenience and, most of all, their gender-fluid message. Brands can’t ignore this new paradigm – many are launching gender-neutral items beyond solely feminization of masculine apparels.