HOW DID OUR CLIENT PREDICT THE SUCCESS OF ITS NEW ACCESSORIES RIGHT AFTER ITS FASHION SHOW?

The context

For the 2019 Cruise show, our client was revealing 8 new bags on the runway. They had intuitions that some products would arouse stronger desirability than others. In order to confirm their intuitions, they asked Heuritech to monitor those 8 new products in order to quantify people’s posts & engagement on social media.

The challenge

How to anticipate the success of a product based on the first signs of desirability?

Fashion Week Heuritech

The methodology

  • Retrieve 5000 relevants posts on social media

  • Detect the 8 new bags inside posts

  • Analyze the first signs of desirability of the bags

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Analyze your Fashion Shows and the desirability of your new products

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