Our client was positioned as a “fashion forward” player in the market. They wanted to have an overview of the sneakers market’s future bestsellers in order to understand which shoe type would drive the focus of the next collection. Furthermore, they wanted to know if they should avoid certain style that were losing desirability.
Designing a hit product aligned with brand’s DNA and customer expectations
Analyze 3 millions of images on social media
Detect 350 sneakers details and products
Classify 6 trends patterns
Forecast sneakers’ trend
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