How did our client launch a hit sneaker with the help of our trends analysis?

The context

Our client was positioned as a “fashion forward” player in the market. They wanted to have an overview of the sneakers market’s future bestsellers in order to understand which shoe type would drive the focus of the next collection. Furthermore, they wanted to know if they should avoid certain style that were losing desirability.

The challenge

Designing a hit product aligned with brand’s DNA and customer expectations

Sneakers Heuritech

The methodology

  • Analyze 3 millions of images on social media

  • Detect 350 sneakers details and products

  • Classify 6 trends patterns

  • Forecast sneakers’ trend

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