How a regional merchandiser adjusted its offer to avoid

overstock on a declining trend thanks to Heuritech?

The context

The plaid coat had been a best-selling trend last winter. Plaid was one of the hit trend of the last year, and had spread over the mass market. Our client was a regional merchandiser for a fast-fashion brand, he had to decide on the product assortment for his region during showroom buying, and he was not confident in investing as much in plaid coats as last year. He was wondering what would be the level of demand in the market he was in charge of in 6 months, in order to adapt the depth & the width of the offer for this style.

The challenge

Buy the right quantity to meet the demand

Plaid Coat Heuritech

The result

  • Buy 3 SKUs instead of 6 SKUs as the trend is declining

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