HOW DID OUR CLIENT ADJUST HIS SHOWROOM BUYING THROUGH HEURITECH’S FASHION SHOW PRODUCT MONITORING

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For the 2019 Cruise show, the brand had intuitions that some products would arouse stronger desirability than others. In order to confirm their intuitions, they asked Heuritech to monitor 8 of those new products in order to quantify people’s posts & engagement around them.

During and after the show, Heuritech found over 5 000 relevant posts and applied its visual recognition technology on it to detect 400 posts of influencers with one of the 8 products.

Just a few days after the show, the brand’s merchandising team was able to compare visibility & engagement rates of those products

Fashion show bag soes

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